WEBVTT
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Hey, what's up, everybody?
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It is Gene Fetty,
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back at you with another
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episode of our All Access
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podcast from the Automotive
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Appearance Institute.
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Got a little tangled up with
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my glasses and headphones
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there for a second.
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Anyways, welcome to the show.
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The title of this show is,
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it's number twenty six,
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and you're doing it all wrong.
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Why focusing on social media
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isn't the answer.
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So
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this feels like a little bit
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of a throwback to my PDR
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marketing minute days, uh,
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which is kind of cool.
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I always love that short form show.
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Um, I,
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I still think I want to try to find
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a way to bring some of the
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archives of that show back.
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I'm sure there's still some
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good information.
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Uh, but anyways,
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I want to talk a little bit
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about business and marketing, um,
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I was having a conversation
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actually with some of the
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guys from the round table
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discussion at MTE.
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And I thought, man,
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this would make a great podcast episode.
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And it's something that I
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haven't heard anybody
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preaching in a while.
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But it is something that I
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used to preach kind of a
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lot on the marketing minute.
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So social media and wrong, right?
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Like we're in an attention economy.
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Social media is where the attention is.
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But I guess my question to
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you or my challenge to you is,
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is social media where you
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should be putting all of your focus?
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It is important for sure.
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but I don't think it's where
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your focus should be.
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And I don't think that it is
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a good long-term focus for you.
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Years ago,
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I used to use like the analogy of,
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or painted a picture of a tree, right?
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And we got a tree with a
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good root system and the
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trunk and the branches,
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and then all your leaves on the branches,
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all of your social media websites,
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you know, Facebook, Instagram, Tik TOK,
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LinkedIn, YouTube,
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Those are all just leaves on
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branches of content.
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out there and your website
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right in this tree your
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website is actually the
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root system so yes you need
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a website yes you need
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social but the the thought
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that I want you to keep in
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mind or what I want you to
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keep in mind is how
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important it is to have
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everything pouring back
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through social down into
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the tree not through the
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trunk into the root system
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feeding back to your website
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There have been several
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friends of mine who have
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lost their entire social media presence,
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right?
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Locked out of Instagram,
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locked out of Facebook,
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and that is all gone.
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The only thing we own,
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the only thing you own in
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this attention economy is your website,
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right?
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Meta owns Facebook and Instagram.
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Google owns YouTube.
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I'm not even sure who owns TikTok anymore,
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right?
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The Chinese, it's hard to say.
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I can't remember the LinkedIn guy.
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They all own those platforms.
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platforms, right?
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Elon owns that X. Any of
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those can go away.
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You can say something wrong,
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you can get hacked,
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and that whole presence is gone.
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Your website is the one
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thing that you still own, right?
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All of the rights to, it's your domain.
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As long as you don't somehow
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get blacklisted on Google, right?
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The website is still there.
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Your SEO is still there.
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Something, you know, now that being said,
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You still do need to do social.
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Your platforms, like,
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I guess the way I think
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about this is ultimately I
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want everything coming back
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to the website and I want to work on more,
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more so my long-term play
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on the retail side of things is to
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use social, use content there,
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driving traffic and content
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back to my website.
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And then I'm using that
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content and that attention
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to build my local SEO, right?
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In this space, whether, you know,
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if I'm talking to a PDR
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technician or we're talking
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to a body shop, you're
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Market is your local service area, right?
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And the website is what
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shows up in searches.
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And that is what you want to go for.
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Now,
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there is power in social and there is
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ultimate power in video on social.
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But most of your platforms go away, right?
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Or at least let's, let's focus on,
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let's call it the big four, right?
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TikTok, Facebook, Instagram, and YouTube.
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Facebook and Instagram, for the most part,
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are almost disposable content.
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Almost, right?
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Somebody really has to
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search you out to get into
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your feed to really start
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consuming your content.
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Facebook for sure, Instagram a little bit.
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Like,
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meta wants that constant feed of new
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material, right?
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They don't serve up your old
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stuff very often,
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but they're constantly
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serving up your new stuff.
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If you stop, you sort of fade away, right?
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In that, in that platform.
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Now,
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TikTok works pretty well and puts a
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little bit of power back into
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the content creators hands,
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or maybe not power,
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but like some luck where yes,
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there's a feed and it builds through,
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but because of their algorithm,
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you can have an older video
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that pops on somebody's
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algorithm because of their
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interests and it brings it back up.
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That being said,
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I still don't know that
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we've had a single customer
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come through our door that
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came in from TikTok.
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Like,
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For us,
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I don't know that it's the right answer.
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Now I've got other friends
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that do well with TikTok
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that drive good business from there.
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Hasn't happened for us.
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What I believe is maybe still the best,
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however, is YouTube.
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YouTube is like evergreen.
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I think it's the ultimate evergreen.
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And side note, Google owns YouTube.
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YouTube is still the second
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biggest search engine,
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at least the last time I checked.
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Still the second biggest
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search engine in the world.
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They play well together.
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SEO works well together.
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You can take that evergreen
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content that you're putting on YouTube,
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plug that into your site with an embed,
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write an article about it,
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plug in some Google Maps, like an
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That is some SEO gold.
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So those are my favorites.
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In fact, I watch a lot of YouTube.
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Like if I'm at home and I'm watching TV,
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I typically am dialed in
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and I'm watching YouTube.
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Like my TV is now YouTube.
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I go to the YouTube app and I'm there.
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That adds a lot of credibility to you.
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right,
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especially with call it the older
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generation, like adults,
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not younger generation that
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have grown up with a phone or a, you know,
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a screen in front of them,
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but like where we grew up
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on the TV and TV equals authority.
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Now your YouTube,
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if you can get that following,
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you are popping up in their
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living room and you are now a celebrity,
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at least a pseudo celebrity,
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a local celebrity.
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In fact, just a few weeks ago,
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we had a customer come in,
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brought a beautiful older Harley tank,
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a factory painted custom tank.
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And he walks in and, you know,
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we'd qualified over the phone that, yes,
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it looks like damage we can fix.
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He drove from over an hour
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away to bring us the tank.
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And we go over and I'm like, yep,
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I can fix that.
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He's like, okay, great.
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Call me when it's done.
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And starts walking out the door.
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I'm like, whoa, whoa, whoa, dude.
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Dude,
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we didn't even talk about cost or
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anything.
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He goes, listen, man,
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I watched your videos.
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I just need to save my tank.
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I know you're going to do it right.
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And I'm sure whatever it is, it is.
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And I was like...
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Man, that's just the power of the video.
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Like when I walked out from
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the shop to meet him, instant celebrity,
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air quotes, hey,
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you're the guy I watched on,
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I watched all of your YouTube videos.
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Oh, sweet.
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I already know you're going
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to do a great job.
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Pre-sold, didn't ask about price,
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super qualified.
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Boom, let's go to town.
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Like that is,
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there is some huge power in that.
00:08:48.498 --> 00:08:51.100
Even back to my Kiko days, right?
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Like,
00:08:52.471 --> 00:08:54.393
call it when I was one of
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the faces of their business,
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when I was putting out tons
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of content for Kiko and it was me, man,
00:09:00.077 --> 00:09:01.038
when I would walk into a
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shop to do a training and they were like,
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hey, you're the YouTube guy.
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I've seen you on Facebook.
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You're the video guy.
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I've watched you do all of this.
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You're here to teach us?
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Like instant,
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again, air quotes,
00:09:16.278 --> 00:09:19.159
celebrity status walking in there,
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they already know, like, and trust me,
00:09:21.500 --> 00:09:22.682
they feel like they know me,
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even though they've never met me,
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through the power of video, right.
00:09:25.863 --> 00:09:27.663
So that is super, super strong.
00:09:28.224 --> 00:09:30.325
And make no mistake, it works.
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Also, with YouTube,
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I have gone out and ranked
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first page of Google results,
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not just in one day,
00:09:38.148 --> 00:09:39.227
but I think my record is
00:09:39.268 --> 00:09:41.349
like under three hours from
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we shot the video, uploaded,
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did all of our keyword work,
00:09:44.770 --> 00:09:46.751
our descriptions, wrote a blog post,
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and we are landing on first
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page Google search results
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for damage on day one.
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like incredibly powerful.
00:09:58.259 --> 00:10:00.178
And there's still tons of
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room to do that all over the country,
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right?
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It is far from saturated.
00:10:04.460 --> 00:10:07.541
But that is an instant upload to there.
00:10:07.941 --> 00:10:11.902
Now, that being said, ultimately,
00:10:12.442 --> 00:10:13.222
you need to be putting
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everything back to your website.
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A great strategy is to bring
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Again, those YouTube videos, right?
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Shoot it.
00:10:23.931 --> 00:10:25.793
You can shoot videos and repurpose them.
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Like you can shoot basically
00:10:28.135 --> 00:10:30.278
the meat of one video.
00:10:30.938 --> 00:10:31.880
You can do three or four
00:10:31.921 --> 00:10:33.802
different intros to intro
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them to each social
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platform and then shoot the
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meat of the video.
00:10:40.268 --> 00:10:41.469
then shoot three or four
00:10:41.708 --> 00:10:45.030
outros that conform to the
00:10:45.071 --> 00:10:46.851
platforms or like pull
00:10:46.871 --> 00:10:47.932
snippets short form
00:10:47.952 --> 00:10:49.153
snippets and put them out
00:10:49.193 --> 00:10:49.854
here and point them to
00:10:49.913 --> 00:10:51.315
youtube and then take that
00:10:51.355 --> 00:10:52.456
youtube video and put it on
00:10:52.475 --> 00:10:53.677
your website right like
00:10:53.756 --> 00:10:55.037
repurposing content and
00:10:55.096 --> 00:10:58.980
thinking that way um but it
00:10:59.019 --> 00:10:59.941
all comes back to the
00:10:59.980 --> 00:11:01.662
website and I think a lot
00:11:01.701 --> 00:11:04.003
of technicians and in this
00:11:04.043 --> 00:11:04.683
space we have a lot of
00:11:04.724 --> 00:11:06.684
technician owners um
00:11:07.437 --> 00:11:08.841
you know, like one man shows,
00:11:09.003 --> 00:11:09.924
one person shows.
00:11:10.567 --> 00:11:11.328
But what you want to do is
00:11:13.751 --> 00:11:14.753
pay attention to where
00:11:14.852 --> 00:11:15.893
you're spending your
00:11:15.913 --> 00:11:16.933
attention and your time.
00:11:17.634 --> 00:11:19.835
Is social where it's at for
00:11:19.855 --> 00:11:21.035
your customers or should
00:11:21.056 --> 00:11:23.856
you be focusing more on your website?
00:11:24.136 --> 00:11:26.177
That's what I would challenge you to do.
00:11:26.759 --> 00:11:28.339
To see if you're spending enough time,
00:11:29.299 --> 00:11:32.100
do a self audit on your SEO
00:11:32.802 --> 00:11:36.443
or hire somebody to do a
00:11:36.504 --> 00:11:38.825
self audit or go to Fiverr
00:11:39.004 --> 00:11:40.706
and find an SEO like
00:11:41.586 --> 00:11:42.687
audit person will come in,
00:11:42.726 --> 00:11:44.248
do an audit for you and see
00:11:44.268 --> 00:11:45.128
what you show up like.
00:11:45.788 --> 00:11:48.269
We just did one of those and
00:11:48.929 --> 00:11:53.052
looked at our site and our SEO for SEO,
00:11:53.373 --> 00:11:56.554
local SEO around the shop, killing it.
00:11:57.174 --> 00:12:00.797
Like for dent repair near me,
00:12:01.298 --> 00:12:02.138
like when we look at our
00:12:02.557 --> 00:12:03.918
grid of where we search,
00:12:04.679 --> 00:12:06.500
incredible results.
00:12:06.860 --> 00:12:08.022
Like we're dialed in and
00:12:08.042 --> 00:12:08.782
that's where it's at.
00:12:09.621 --> 00:12:09.923
Now,
00:12:10.998 --> 00:12:12.839
I've gone back and that same
00:12:12.879 --> 00:12:16.301
self-audit sort of looked at our website.
00:12:17.221 --> 00:12:20.283
And I'm on like, for Dent Repair Now,
00:12:20.903 --> 00:12:23.424
we are probably on,
00:12:23.445 --> 00:12:27.486
call it site build five-ish,
00:12:28.047 --> 00:12:28.586
something like that.
00:12:28.626 --> 00:12:29.307
I could play back through,
00:12:29.327 --> 00:12:30.607
but maybe like the fifth
00:12:30.668 --> 00:12:33.029
iteration of Dent Repair Now.
00:12:33.070 --> 00:12:33.889
We started back,
00:12:33.909 --> 00:12:36.331
I want to say maybe like twenty...
00:12:37.668 --> 00:12:39.630
is when I registered that domain.
00:12:39.671 --> 00:12:40.773
It's twenty twenty five.
00:12:41.192 --> 00:12:43.735
So like twelve years of
00:12:44.015 --> 00:12:46.298
having a website is a long
00:12:46.359 --> 00:12:48.801
time over this particular twelve years.
00:12:50.023 --> 00:12:51.443
And we went from like not
00:12:51.484 --> 00:12:54.868
mobile friendly to a more
00:12:54.908 --> 00:12:56.509
mobile friendly option.
00:12:56.889 --> 00:12:58.429
If you landed with a smartphone,
00:12:58.490 --> 00:12:59.350
it would like feed you a
00:12:59.390 --> 00:13:02.010
mobile site to an adaptive site,
00:13:02.451 --> 00:13:04.552
to another site, to another site too,
00:13:04.932 --> 00:13:05.111
right?
00:13:05.152 --> 00:13:06.591
Like we just recently moved
00:13:06.672 --> 00:13:08.393
over to a new platform.
00:13:09.173 --> 00:13:10.832
And because of this self
00:13:11.212 --> 00:13:12.494
audit and looking at things,
00:13:13.754 --> 00:13:17.514
we are doing a revamp of the website.
00:13:17.815 --> 00:13:18.495
Content's good.
00:13:19.815 --> 00:13:20.514
SEO is good.
00:13:21.115 --> 00:13:22.995
Calls to action are good.
00:13:23.988 --> 00:13:24.947
the site looks dated.
00:13:25.248 --> 00:13:25.548
In fact,
00:13:25.567 --> 00:13:26.869
when I was prepping for this show
00:13:27.629 --> 00:13:28.369
and I'll do a little bit of
00:13:28.408 --> 00:13:29.710
like brainstorming inside
00:13:29.730 --> 00:13:32.390
of ChatGPT to collect my
00:13:32.431 --> 00:13:33.591
thoughts and spit it all
00:13:33.610 --> 00:13:34.931
out into a platform.
00:13:36.392 --> 00:13:38.192
When I was talking about the
00:13:38.272 --> 00:13:39.773
self audit and going through your site,
00:13:40.533 --> 00:13:42.333
ChatGPT came back and they were like,
00:13:42.474 --> 00:13:42.793
yeah,
00:13:43.333 --> 00:13:44.953
you don't want your website looking
00:13:44.994 --> 00:13:47.774
like it's twenty fifteen.
00:13:47.855 --> 00:13:49.855
Now, in my brain,
00:13:51.057 --> 00:13:53.840
Twenty fifteen doesn't sound
00:13:54.140 --> 00:13:54.900
like that long ago.
00:13:54.961 --> 00:13:57.082
My last truck before this
00:13:57.243 --> 00:13:59.625
one was a twenty fifteen Silverado.
00:14:00.485 --> 00:14:02.027
That's like one truck ago for me.
00:14:02.647 --> 00:14:03.668
Just doesn't seem old.
00:14:04.048 --> 00:14:06.931
In reality, it's a decade ago.
00:14:07.091 --> 00:14:08.231
That's like nineteen eighty
00:14:08.652 --> 00:14:09.572
to nineteen ninety.
00:14:09.692 --> 00:14:12.054
Nineteen ninety to two thousand.
00:14:12.634 --> 00:14:12.936
Like.
00:14:14.456 --> 00:14:14.817
Man.
00:14:16.118 --> 00:14:18.240
Ten years is like that.
00:14:19.020 --> 00:14:20.120
And really looking back.
00:14:21.004 --> 00:14:22.284
this particular build,
00:14:22.325 --> 00:14:23.606
this design of our website
00:14:24.488 --> 00:14:27.671
goes back to right after we
00:14:27.711 --> 00:14:29.873
moved into our new shop,
00:14:30.274 --> 00:14:32.015
our original shop in twenty eighteen.
00:14:32.816 --> 00:14:34.038
So we're probably like mid
00:14:34.138 --> 00:14:36.320
twenty eighteen till early
00:14:36.360 --> 00:14:37.041
twenty like we're
00:14:37.061 --> 00:14:40.183
approaching seven years of that design.
00:14:40.423 --> 00:14:42.365
Seven years ago looked amazing.
00:14:43.057 --> 00:14:43.239
like,
00:14:44.000 --> 00:14:46.346
call it near cutting edge for PDR
00:14:46.385 --> 00:14:46.787
website.
00:14:47.488 --> 00:14:47.808
Now,
00:14:48.691 --> 00:14:50.114
you sort of hop on and like in that
00:14:50.153 --> 00:14:51.256
self audit, I was like,
00:14:53.114 --> 00:14:55.235
just looking a little dated.
00:14:55.275 --> 00:14:57.337
Looks like pre-COVID website.
00:14:57.378 --> 00:14:59.359
Like, wow, where did the time go?
00:14:59.719 --> 00:15:03.381
But something to really be aware of,
00:15:03.741 --> 00:15:04.022
right?
00:15:04.283 --> 00:15:05.964
And all of your advertising,
00:15:06.464 --> 00:15:08.264
at least on the PDR set of things,
00:15:08.306 --> 00:15:09.086
like our ads,
00:15:09.105 --> 00:15:11.168
our Google ads that send them,
00:15:11.768 --> 00:15:12.828
that we're paying for
00:15:12.869 --> 00:15:15.150
traffic to send back to our website,
00:15:15.931 --> 00:15:17.231
we need to make sure you
00:15:17.312 --> 00:15:18.993
need to make sure that
00:15:19.113 --> 00:15:20.354
you're sending them back to
00:15:20.793 --> 00:15:22.115
a good modern looking site
00:15:22.215 --> 00:15:24.376
with good content with good
00:15:24.897 --> 00:15:26.738
uh copy right the words
00:15:26.817 --> 00:15:27.958
good copy that converts
00:15:27.999 --> 00:15:29.679
that drives people that are
00:15:29.700 --> 00:15:31.020
landing on your website to
00:15:31.480 --> 00:15:32.522
connect with you contact
00:15:32.642 --> 00:15:34.023
you and come in and become
00:15:34.043 --> 00:15:35.403
a lead and then those leads
00:15:35.464 --> 00:15:39.245
turn into um customers
00:15:39.606 --> 00:15:42.729
right that is what uh what
00:15:42.769 --> 00:15:44.169
is going on right so
00:15:45.370 --> 00:15:46.451
Continue to do social.
00:15:47.110 --> 00:15:47.811
Don't stop.
00:15:49.371 --> 00:15:50.472
Just shift how you think.
00:15:51.072 --> 00:15:53.195
Think more long-term, more evergreen,
00:15:53.595 --> 00:15:54.615
create content.
00:15:54.936 --> 00:15:55.975
And all of those should have
00:15:56.015 --> 00:15:57.937
calls to action or some
00:15:57.977 --> 00:15:59.337
sort of call up to action,
00:15:59.378 --> 00:16:00.759
like bringing them back
00:16:00.818 --> 00:16:01.679
into your website.
00:16:01.740 --> 00:16:02.740
Remember your domain and
00:16:02.759 --> 00:16:03.760
your website are the only
00:16:03.801 --> 00:16:05.121
thing you own everything else.
00:16:05.666 --> 00:16:07.347
at the flip of a switch can
00:16:07.388 --> 00:16:08.229
be gone forever.
00:16:08.288 --> 00:16:09.909
You can be locked out, right?
00:16:10.090 --> 00:16:11.951
Start driving back to your website,
00:16:12.572 --> 00:16:14.835
use platforms like YouTube.
00:16:15.235 --> 00:16:18.698
It's free to hold your content,
00:16:18.778 --> 00:16:20.120
to write good content on,
00:16:20.221 --> 00:16:21.361
and then take that content
00:16:21.402 --> 00:16:22.482
embedded into your website,
00:16:23.163 --> 00:16:24.784
work through that and make it happen.
00:16:25.306 --> 00:16:25.985
It's incredible.
00:16:27.047 --> 00:16:28.408
And even like ads.
00:16:29.068 --> 00:16:29.330
Now,
00:16:30.899 --> 00:16:32.282
Something I've been playing with,
00:16:32.341 --> 00:16:33.383
something I used to do and
00:16:33.403 --> 00:16:34.423
then sort of forgot about.
00:16:34.825 --> 00:16:36.787
And then Christopher Wray at
00:16:36.907 --> 00:16:38.509
our roundtable sort of like
00:16:38.528 --> 00:16:39.710
brought it back to my mind.
00:16:40.230 --> 00:16:41.952
And that's retargeting.
00:16:41.993 --> 00:16:44.134
So I stopped advertising on
00:16:45.176 --> 00:16:46.317
Facebook and Instagram.
00:16:46.418 --> 00:16:47.379
I've never advertised on
00:16:47.418 --> 00:16:49.100
TikTok because I wasn't
00:16:49.120 --> 00:16:50.062
getting good leads through.
00:16:52.442 --> 00:16:54.024
that's a topic for another
00:16:54.063 --> 00:16:55.745
day on why I'm not going
00:16:55.784 --> 00:16:56.485
down that rabbit hole,
00:16:56.504 --> 00:16:58.105
but we just were getting bad leads.
00:16:58.846 --> 00:17:00.807
But he talked a lot about retargeting.
00:17:01.447 --> 00:17:03.067
So what a retargeting ad is,
00:17:03.087 --> 00:17:04.729
you go to a website, you go,
00:17:04.769 --> 00:17:05.630
you watch a video,
00:17:06.029 --> 00:17:07.830
and then things related to
00:17:07.871 --> 00:17:10.352
that website or that video like websites,
00:17:10.872 --> 00:17:13.513
start popping up all over the web, right?
00:17:13.534 --> 00:17:14.054
It's almost like they're
00:17:14.074 --> 00:17:14.934
following you around.
00:17:15.315 --> 00:17:16.635
It's not by chance.
00:17:17.096 --> 00:17:18.215
Those are retargeting ads.
00:17:18.336 --> 00:17:19.017
In fact,
00:17:19.457 --> 00:17:21.218
I bet if you're a regular listener,
00:17:21.699 --> 00:17:22.838
watcher, viewer,
00:17:24.000 --> 00:17:25.480
and you've been engaging with us,
00:17:25.921 --> 00:17:27.001
you've obviously heard me
00:17:27.041 --> 00:17:29.022
talk about the upcoming training.
00:17:29.583 --> 00:17:30.364
Hey, you know what?
00:17:30.864 --> 00:17:31.763
Here's a little opportunity.
00:17:32.845 --> 00:17:34.905
In just a couple of weeks, March, the
00:17:36.471 --> 00:17:37.112
Jean Benich,
00:17:37.152 --> 00:17:39.573
ten-time Dent Competition winner,
00:17:39.973 --> 00:17:40.653
champion,
00:17:41.034 --> 00:17:44.217
and myself are doing an intense
00:17:44.797 --> 00:17:47.358
five-day level-up advanced
00:17:47.479 --> 00:17:49.099
training right here at my
00:17:49.140 --> 00:17:49.881
shop in Pittsburgh.
00:17:50.181 --> 00:17:51.382
We still have a couple of seats left.
00:17:51.842 --> 00:17:53.063
I actually can't believe that.
00:17:53.083 --> 00:17:54.743
It doesn't make any sense to me.
00:17:55.183 --> 00:17:55.644
But anyways,
00:17:55.785 --> 00:17:57.226
we still have a couple of seats left.
00:17:59.007 --> 00:18:02.249
AutoAppearanceInstitute.com forward slash.
00:18:02.269 --> 00:18:03.150
Hold on.
00:18:03.309 --> 00:18:04.611
Let me get my banner going.
00:18:05.131 --> 00:18:06.011
Where is it at?
00:18:07.267 --> 00:18:07.586
This one?
00:18:08.567 --> 00:18:08.968
There it is.
00:18:09.548 --> 00:18:10.748
Forward slash level up.
00:18:10.768 --> 00:18:10.867
So
00:18:10.928 --> 00:18:12.949
autoappearanceinstitute.com forward
00:18:12.969 --> 00:18:15.670
slash level up to check that out,
00:18:15.690 --> 00:18:16.549
to get all of the details.
00:18:16.710 --> 00:18:17.250
More importantly,
00:18:17.289 --> 00:18:18.911
to sign up and lock your seat in.
00:18:19.750 --> 00:18:21.872
But back to the show.
00:18:23.271 --> 00:18:23.531
Again,
00:18:23.692 --> 00:18:25.153
if you're a regular listener or viewer,
00:18:25.232 --> 00:18:26.653
you have probably gone to
00:18:26.673 --> 00:18:27.772
that page or certainly
00:18:28.554 --> 00:18:30.314
followed us on social.
00:18:30.753 --> 00:18:32.595
And you may have noticed that I...
00:18:33.762 --> 00:18:35.644
have been chasing you around
00:18:36.204 --> 00:18:38.247
the social media world with
00:18:38.326 --> 00:18:40.890
more ads talking about level up.
00:18:41.589 --> 00:18:43.692
Now I'm not like magic.
00:18:43.711 --> 00:18:44.553
I'm not in your computer.
00:18:44.613 --> 00:18:45.394
I didn't bug you.
00:18:45.614 --> 00:18:46.015
Uh,
00:18:46.035 --> 00:18:48.176
but you did hit the website or the page
00:18:48.217 --> 00:18:49.597
and you interacted and
00:18:49.617 --> 00:18:50.679
we're running retargeting
00:18:50.818 --> 00:18:53.301
ads to stay in front of you.
00:18:53.362 --> 00:18:55.804
Now, some people may say, well,
00:18:55.824 --> 00:18:58.006
it's too much like seeing it too often.
00:18:58.826 --> 00:18:58.946
Um,
00:18:59.945 --> 00:19:02.367
Dan Kennedy, one of my favorite marketers,
00:19:03.148 --> 00:19:03.628
said like,
00:19:03.689 --> 00:19:04.230
if you're not getting
00:19:04.250 --> 00:19:05.590
complaints by noon every day,
00:19:05.891 --> 00:19:07.073
you're not marketing hard enough.
00:19:07.532 --> 00:19:08.794
And I'm not getting any complaints.
00:19:09.414 --> 00:19:09.835
No,
00:19:09.855 --> 00:19:10.855
I don't want to hear anything from the
00:19:10.875 --> 00:19:11.737
peanut gallery here.
00:19:12.336 --> 00:19:12.518
Right.
00:19:12.678 --> 00:19:13.478
You guys are my people.
00:19:14.219 --> 00:19:15.519
So don't tell me it's too much.
00:19:15.779 --> 00:19:17.402
Just sign up for the level up.
00:19:17.442 --> 00:19:18.282
You'll make your money back.
00:19:18.883 --> 00:19:19.243
Anyways.
00:19:21.003 --> 00:19:22.045
It's not over marketing.
00:19:22.845 --> 00:19:24.026
It is what you need to do to
00:19:24.086 --> 00:19:25.385
stay relevant to stay in
00:19:25.425 --> 00:19:27.227
front of people to help
00:19:27.247 --> 00:19:28.228
call them to action.
00:19:29.607 --> 00:19:29.888
Anyways,
00:19:30.009 --> 00:19:31.469
pretty cool example of retargeting.
00:19:31.648 --> 00:19:33.611
So back to Chris Ray
00:19:33.651 --> 00:19:36.832
bringing that up at the
00:19:37.031 --> 00:19:38.212
roundtable at MTE.
00:19:39.036 --> 00:19:40.277
I'm like, man, we get, you know,
00:19:40.297 --> 00:19:41.116
when I look at the traffic
00:19:41.156 --> 00:19:42.137
to the website and the paid
00:19:42.178 --> 00:19:43.978
ad clicks and the number of
00:19:44.239 --> 00:19:45.979
emailed forms in and calls,
00:19:46.599 --> 00:19:47.519
like there's certainly a
00:19:47.720 --> 00:19:49.401
sector of people that may
00:19:49.421 --> 00:19:50.801
or may not be the right customer,
00:19:50.842 --> 00:19:51.622
but there's a sector of
00:19:51.662 --> 00:19:54.903
people that are not call it
00:19:54.943 --> 00:19:57.244
raising their hand and saying, Hey,
00:19:57.265 --> 00:19:58.226
I need your service.
00:19:58.346 --> 00:19:59.226
Maybe they're not ready.
00:20:00.346 --> 00:20:03.147
Maybe they're not sure we
00:20:03.347 --> 00:20:04.888
are going to start just
00:20:04.909 --> 00:20:06.910
like I'm retargeting you through AAI.
00:20:08.277 --> 00:20:08.876
we're going to start
00:20:08.916 --> 00:20:10.638
retargeting those customers
00:20:10.679 --> 00:20:12.299
to chase them across social.
00:20:13.119 --> 00:20:15.080
Side note, extra little bonus,
00:20:15.521 --> 00:20:18.743
retargeting customers are
00:20:18.844 --> 00:20:20.825
lower cost clicks and views
00:20:21.346 --> 00:20:23.326
than cold traffic, right?
00:20:23.346 --> 00:20:26.509
So look into advertising and retargeting.
00:20:27.048 --> 00:20:30.211
Like it is pretty freaking cool.
00:20:31.011 --> 00:20:31.912
So that is like,
00:20:31.932 --> 00:20:34.253
I don't know where my timer went here.
00:20:36.525 --> 00:20:38.826
somewhere.
00:20:38.925 --> 00:20:40.906
Anyways, oh, there we go, twenty minutes.
00:20:41.247 --> 00:20:42.407
So again,
00:20:42.688 --> 00:20:43.769
sort of like a throwback to a
00:20:43.808 --> 00:20:44.429
marketing minute,
00:20:44.608 --> 00:20:45.849
but obviously longer than a
00:20:45.910 --> 00:20:46.490
marketing minute.
00:20:47.430 --> 00:20:47.671
Guys,
00:20:47.730 --> 00:20:48.730
take a look at what you're doing on
00:20:48.790 --> 00:20:49.191
social.
00:20:50.152 --> 00:20:50.711
More importantly,
00:20:50.791 --> 00:20:52.452
pay attention to what
00:20:52.492 --> 00:20:53.933
you're you're doing more so
00:20:53.973 --> 00:20:54.653
on your website,
00:20:54.733 --> 00:20:56.394
on the part that you actually own.
00:20:58.855 --> 00:21:00.596
And please, please,
00:21:01.217 --> 00:21:03.317
please tell me you have a
00:21:03.357 --> 00:21:04.179
frickin website.
00:21:06.030 --> 00:21:07.352
If you don't have a website
00:21:08.332 --> 00:21:09.751
and you were doing any kind
00:21:09.832 --> 00:21:12.333
of retail work,
00:21:12.373 --> 00:21:13.394
go get a freaking website.
00:21:15.413 --> 00:21:17.815
End of rant, I think, for now.
00:21:17.855 --> 00:21:19.576
Unless I get a bunch of messages saying,
00:21:19.615 --> 00:21:20.496
man, I don't have a website.
00:21:20.536 --> 00:21:21.155
I can't believe it.
00:21:23.076 --> 00:21:25.857
So that being said,
00:21:27.317 --> 00:21:29.179
I've got all kinds of stuff
00:21:29.219 --> 00:21:29.778
going on here.
00:21:29.858 --> 00:21:30.239
Hyde.
00:21:31.580 --> 00:21:32.382
I need a producer.
00:21:32.481 --> 00:21:33.321
I got to stop doing these
00:21:33.362 --> 00:21:35.143
shows on Sunday to get them
00:21:35.163 --> 00:21:36.023
out for Monday because I'm
00:21:36.064 --> 00:21:37.285
so busy doing other stuff
00:21:37.605 --> 00:21:38.586
that Dylan is here and
00:21:38.685 --> 00:21:39.526
Dylan can click these
00:21:39.566 --> 00:21:40.707
buttons and I can just sit
00:21:40.747 --> 00:21:42.788
here and be the monkey that
00:21:42.807 --> 00:21:44.028
talks and entertains you.
00:21:44.709 --> 00:21:47.590
Anyways, what have I been so busy with?
00:21:50.173 --> 00:21:54.095
Getting ready to launch a new product.
00:21:55.432 --> 00:22:00.317
So this product mostly is
00:22:00.337 --> 00:22:04.181
for auto body technicians,
00:22:04.201 --> 00:22:06.022
but certainly there's some
00:22:06.083 --> 00:22:07.585
room for PDR techs.
00:22:07.625 --> 00:22:09.226
I think every PDR tech
00:22:09.246 --> 00:22:10.186
should keep a set of four
00:22:10.247 --> 00:22:12.308
of these with them at all
00:22:12.368 --> 00:22:14.090
times in case they need
00:22:15.287 --> 00:22:16.647
to do what these products do.
00:22:17.788 --> 00:22:19.490
So we've been working hard on this.
00:22:19.509 --> 00:22:20.931
This is an idea that I sort
00:22:20.990 --> 00:22:23.353
of sat on for a couple of years.
00:22:24.394 --> 00:22:26.414
And finally, right?
00:22:26.476 --> 00:22:27.675
Like, because I'm not busy enough,
00:22:27.736 --> 00:22:28.317
I'm like, you know what?
00:22:28.537 --> 00:22:29.877
It's time to bring this thing to market.
00:22:30.378 --> 00:22:31.298
Let's make it happen.
00:22:32.359 --> 00:22:34.040
Ideas are worthless without action.
00:22:34.461 --> 00:22:37.743
So taking some action, I'm going to,
00:22:37.844 --> 00:22:39.766
for the video listener,
00:22:39.806 --> 00:22:41.527
for the video watchers, for the viewers,
00:22:41.946 --> 00:22:43.188
I'm gonna pop up our...
00:22:45.134 --> 00:22:47.875
video here that we created for it.
00:22:47.894 --> 00:22:49.796
Where is it?
00:22:49.836 --> 00:22:50.916
There it is.
00:22:51.457 --> 00:22:52.458
And let you watch it.
00:22:52.817 --> 00:22:53.657
For the listeners,
00:22:53.938 --> 00:22:55.798
you can listen and picture
00:22:55.818 --> 00:22:56.380
what's going on.
00:22:56.420 --> 00:22:58.300
And we'll talk about this in
00:22:58.941 --> 00:23:00.461
a minute and forty six seconds.
00:23:00.481 --> 00:23:00.981
So here we go.
00:23:01.741 --> 00:23:02.343
Hey, what's up, guys?
00:23:02.363 --> 00:23:03.022
It's Gene Fetty.
00:23:03.042 --> 00:23:03.742
I want to talk to you about
00:23:03.782 --> 00:23:04.864
a problem we run into it.
00:23:07.505 --> 00:23:08.885
So now that I have your attention,
00:23:09.306 --> 00:23:10.666
my new product, Horse Clamps,
00:23:11.686 --> 00:23:12.647
actually solved
00:23:13.426 --> 00:23:14.387
the problem of securing
00:23:14.428 --> 00:23:18.855
panels to workhorses.
00:23:18.875 --> 00:23:20.016
These are designed to attach
00:23:20.096 --> 00:23:21.719
to your shop horse and
00:23:21.759 --> 00:23:23.480
secure your panel to move it around,
00:23:23.681 --> 00:23:24.863
work on it, whatever you need.
00:23:25.123 --> 00:23:26.184
Let's talk about it for a minute.
00:23:27.175 --> 00:23:27.556
Alright guys,
00:23:27.576 --> 00:23:28.876
so let me show you how this works.
00:23:29.196 --> 00:23:30.377
It's actually a pretty simple setup.
00:23:30.637 --> 00:23:31.659
We've got our clamp here
00:23:31.979 --> 00:23:32.699
that's going to attach to
00:23:32.719 --> 00:23:33.980
the leg of our heavy-duty
00:23:34.059 --> 00:23:34.799
workhorse stand.
00:23:35.260 --> 00:23:38.001
We've got our ratchet hook
00:23:38.021 --> 00:23:39.722
here to grab onto openings
00:23:39.742 --> 00:23:40.604
on the back side and we can
00:23:40.624 --> 00:23:41.284
lock it in place.
00:23:41.824 --> 00:23:42.805
So we're just going to go like this.
00:23:43.105 --> 00:23:43.744
Now you want to make sure
00:23:43.765 --> 00:23:44.965
that the flat side goes to
00:23:45.006 --> 00:23:47.146
the back to the inside of the stand.
00:23:48.048 --> 00:23:48.928
Slide that on there.
00:23:49.769 --> 00:23:54.290
Get your washer and lock washer out.
00:23:54.310 --> 00:23:55.311
Spin your wing nut down.
00:24:01.234 --> 00:24:01.894
Nice and snug.
00:24:01.914 --> 00:24:03.195
We don't need to crush anything.
00:24:04.297 --> 00:24:05.376
Then we just grab the
00:24:05.396 --> 00:24:08.577
release on our ratchet, get our slack out,
00:24:08.657 --> 00:24:09.719
and find a suitable place
00:24:09.759 --> 00:24:11.740
underneath your panel to hook onto.
00:24:15.080 --> 00:24:15.882
Lock it into place.
00:24:16.261 --> 00:24:17.201
I like to put four on a
00:24:17.241 --> 00:24:19.022
stand for maximum security.
00:24:19.884 --> 00:24:20.124
Alright,
00:24:20.144 --> 00:24:21.584
so with four horse clamps on a
00:24:21.624 --> 00:24:22.345
stand like this,
00:24:22.585 --> 00:24:23.845
I want to show you how sturdy it is.
00:24:26.105 --> 00:24:27.047
Not going anywhere there.
00:24:28.488 --> 00:24:29.208
And look even here.
00:24:32.980 --> 00:24:33.742
With horse clamps,
00:24:33.962 --> 00:24:35.906
I can tell you that that
00:24:35.948 --> 00:24:36.890
baby ain't going anywhere.
00:24:37.892 --> 00:24:38.132
All right,
00:24:38.152 --> 00:24:39.575
if you are ready to secure your
00:24:39.615 --> 00:24:40.597
panels to a stand,
00:24:40.778 --> 00:24:41.720
you can get a set of your
00:24:41.839 --> 00:24:43.865
own horse clamps at horseclamps.com.
00:24:46.799 --> 00:24:48.740
all right so there's the new
00:24:48.780 --> 00:24:51.442
product horse clamps so for
00:24:51.501 --> 00:24:53.103
the viewers pretty
00:24:53.143 --> 00:24:54.124
self-explanatory cool
00:24:54.144 --> 00:24:55.723
little product for the
00:24:56.065 --> 00:24:58.665
listeners uh head over to
00:24:58.885 --> 00:25:00.406
the youtube channel find
00:25:00.467 --> 00:25:02.748
this episode not the audio
00:25:02.788 --> 00:25:03.807
version the video version
00:25:04.348 --> 00:25:05.788
and we are twenty five
00:25:05.829 --> 00:25:06.809
minutes in so go back to
00:25:06.849 --> 00:25:08.290
about twenty three minutes
00:25:08.990 --> 00:25:11.011
into the show, fast forward,
00:25:11.092 --> 00:25:12.291
and you can see them in action.
00:25:13.153 --> 00:25:15.334
So these are a clamp that
00:25:15.413 --> 00:25:17.194
clamps to your typical body
00:25:17.214 --> 00:25:18.035
shop workhorse, right?
00:25:18.055 --> 00:25:19.796
The X stand or whatever you'd like to call,
00:25:19.915 --> 00:25:21.536
I call, I've called them a horse forever,
00:25:21.855 --> 00:25:23.636
hence the name horse clamps.
00:25:24.057 --> 00:25:24.498
But anyways,
00:25:24.557 --> 00:25:26.878
they attach to the legs and
00:25:26.898 --> 00:25:28.659
allow you to come up to
00:25:28.699 --> 00:25:30.759
your panel and hold them down.
00:25:31.580 --> 00:25:32.921
So I've got another video
00:25:33.000 --> 00:25:33.780
that'll get dropped out
00:25:33.821 --> 00:25:35.761
somewhere where I've got it down.
00:25:36.222 --> 00:25:37.202
I'm working on a door.
00:25:38.121 --> 00:25:39.122
And I am back with like a
00:25:39.201 --> 00:25:41.865
four foot bar cracking on
00:25:41.924 --> 00:25:43.086
it and it won't go anywhere.
00:25:44.567 --> 00:25:46.009
They're sort of born out of luck.
00:25:46.130 --> 00:25:48.132
I spent a lot of, I mean, for years,
00:25:48.573 --> 00:25:49.493
I've been in body shops
00:25:49.513 --> 00:25:50.255
watching guys work.
00:25:50.394 --> 00:25:53.377
I have seen panels fall off
00:25:53.438 --> 00:25:54.839
of stands while guys are
00:25:54.859 --> 00:25:55.740
dragging them around the shop.
00:25:55.780 --> 00:25:56.602
I've had to fix panels.
00:25:57.082 --> 00:25:58.442
panels that have fallen off
00:25:58.502 --> 00:26:01.624
of stands in shops.
00:26:02.463 --> 00:26:04.025
Going to teach, right?
00:26:04.065 --> 00:26:05.484
Going and teaching all those
00:26:05.505 --> 00:26:06.425
shops with Kiko,
00:26:06.885 --> 00:26:08.846
like we're putting stuff on horses,
00:26:09.207 --> 00:26:10.067
we're trying to work and
00:26:10.126 --> 00:26:11.167
it's flopping around.
00:26:11.587 --> 00:26:12.688
Watch the body techs,
00:26:13.028 --> 00:26:14.229
their panels are flopping around.
00:26:15.028 --> 00:26:16.470
We've been testing these for
00:26:16.630 --> 00:26:18.932
months and some of our local body shops.
00:26:18.991 --> 00:26:20.272
We're getting great feedback
00:26:20.973 --> 00:26:22.154
with like guys using these
00:26:22.214 --> 00:26:23.056
every single day.
00:26:23.955 --> 00:26:25.817
You need at least a pair, right?
00:26:25.897 --> 00:26:28.299
Two to clamp down onto your stand.
00:26:28.420 --> 00:26:29.641
And I really recommend four
00:26:30.082 --> 00:26:31.281
for like that ultimate security.
00:26:31.542 --> 00:26:32.743
Just like the video said,
00:26:34.244 --> 00:26:36.946
this is like my soft launch.
00:26:37.207 --> 00:26:39.108
I think, think,
00:26:39.752 --> 00:26:40.913
that I have the Shopify
00:26:41.134 --> 00:26:41.994
store set up right.
00:26:42.596 --> 00:26:44.897
It says it's live, horseclaims.com.
00:26:46.358 --> 00:26:48.961
I may have the shipping wrong.
00:26:48.980 --> 00:26:50.843
We're gonna find out.
00:26:50.883 --> 00:26:52.284
Anyways, go check it out.
00:26:52.584 --> 00:26:53.625
It sounds like something
00:26:53.664 --> 00:26:54.526
you're interested in.
00:26:55.166 --> 00:26:56.027
Head over to the website and
00:26:56.067 --> 00:26:56.688
pick up a pair.
00:26:57.449 --> 00:26:58.449
And then I would love,
00:26:59.271 --> 00:27:02.512
love a video some feedback
00:27:03.012 --> 00:27:04.613
of what you think of the
00:27:04.653 --> 00:27:06.292
product how it works how
00:27:06.313 --> 00:27:07.032
it's making your life
00:27:07.073 --> 00:27:08.814
easier anyways
00:27:09.153 --> 00:27:12.374
horseclamps.com maybe maybe
00:27:12.413 --> 00:27:14.055
our first official outside
00:27:14.295 --> 00:27:17.115
sponsor of the podcast uh
00:27:17.154 --> 00:27:19.015
pretty cool uh speaking of
00:27:19.075 --> 00:27:20.056
sponsors and outside
00:27:20.096 --> 00:27:21.816
companies on the last show
00:27:21.875 --> 00:27:23.155
I had the sb for the new
00:27:23.195 --> 00:27:24.955
shrinky box four uh we
00:27:25.155 --> 00:27:26.777
filmed keith's product
00:27:26.797 --> 00:27:28.457
videos last week this week
00:27:29.647 --> 00:27:32.089
after the show, before the show, that week,
00:27:32.150 --> 00:27:32.810
whatever that is.
00:27:33.270 --> 00:27:35.692
Man, great build.
00:27:36.074 --> 00:27:38.415
The trigger is awesome.
00:27:39.717 --> 00:27:41.478
I was really able to dial in
00:27:42.038 --> 00:27:43.038
the exact power.
00:27:43.559 --> 00:27:44.019
It goes up.
00:27:44.641 --> 00:27:45.862
I've used a power PDR box
00:27:45.882 --> 00:27:47.303
for years that's like tenths of a volt.
00:27:48.604 --> 00:27:49.345
And I always felt like it
00:27:49.424 --> 00:27:50.306
jumped around on me.
00:27:51.046 --> 00:27:53.929
This sets a percentage of power,
00:27:54.009 --> 00:27:55.049
whatever the power is.
00:27:55.910 --> 00:27:57.372
I was able to really dial it in
00:27:58.423 --> 00:27:59.483
And I could notice that a
00:27:59.523 --> 00:28:01.744
couple percent makes a difference,
00:28:01.805 --> 00:28:03.105
like stays put.
00:28:04.385 --> 00:28:06.166
The magnetic clamp is great.
00:28:07.047 --> 00:28:07.528
Good stuff.
00:28:07.567 --> 00:28:08.607
So check that out at
00:28:08.647 --> 00:28:10.528
BlackPlaguePDR.com and then
00:28:10.648 --> 00:28:14.570
search SB-Four in the
00:28:14.611 --> 00:28:15.471
search box and it'll take
00:28:15.491 --> 00:28:16.192
you right to the page.
00:28:16.731 --> 00:28:19.193
Keith, shout out on a great product.
00:28:19.794 --> 00:28:21.394
And if you listen to the show,
00:28:22.035 --> 00:28:23.195
I hope you love your video.
00:28:23.236 --> 00:28:23.895
You should be getting a
00:28:23.996 --> 00:28:26.596
rough cut of it today while
00:28:26.616 --> 00:28:27.498
you're listening to the show.
00:28:31.345 --> 00:28:31.965
don't forget about that
00:28:32.006 --> 00:28:33.145
level up training with Jean.
00:28:33.705 --> 00:28:35.626
If you are ready to take
00:28:35.646 --> 00:28:38.748
your skills to the next level or right.
00:28:38.828 --> 00:28:39.828
And doing some brainstorming
00:28:39.868 --> 00:28:40.909
and talking to some people,
00:28:41.410 --> 00:28:44.030
maybe you had a really bad
00:28:46.231 --> 00:28:47.832
initial training, right?
00:28:47.852 --> 00:28:48.772
I've heard some absolute
00:28:48.893 --> 00:28:51.294
horror stories of guys that
00:28:51.334 --> 00:28:52.494
went to training and they were like,
00:28:52.674 --> 00:28:53.015
I don't know.
00:28:53.035 --> 00:28:53.634
I went to the student's
00:28:53.654 --> 00:28:55.316
garage and he told me to go
00:28:55.496 --> 00:28:56.195
fix this dent.
00:28:56.375 --> 00:28:57.876
And like, he came back ten hours later.
00:28:58.529 --> 00:28:59.289
I didn't learn anything.
00:29:00.351 --> 00:29:01.471
If you're training like that
00:29:01.691 --> 00:29:03.092
and you got a bad taste in
00:29:03.112 --> 00:29:04.172
your mouth about training,
00:29:05.053 --> 00:29:08.913
that is absolutely not what
00:29:08.933 --> 00:29:10.694
this training is all about.
00:29:10.714 --> 00:29:11.174
In fact,
00:29:11.535 --> 00:29:13.596
we are so confident in how good
00:29:13.615 --> 00:29:15.737
this training is that if
00:29:15.757 --> 00:29:16.417
you decide to come,
00:29:17.877 --> 00:29:18.617
get to the end of the day
00:29:18.678 --> 00:29:20.499
on Friday and you don't
00:29:20.578 --> 00:29:22.059
feel like you got value out of it,
00:29:22.539 --> 00:29:23.621
I will write you a check
00:29:23.661 --> 00:29:26.602
back for your full tuition.
00:29:27.813 --> 00:29:28.673
You can keep all of the
00:29:28.693 --> 00:29:29.855
knowledge we gave you and
00:29:29.875 --> 00:29:31.655
you can go back on your way, right?
00:29:31.675 --> 00:29:33.896
Like that's how confident we are.
00:29:33.978 --> 00:29:35.358
I'm sure that guy who made
00:29:35.398 --> 00:29:37.359
that guy just go push dance
00:29:37.380 --> 00:29:38.580
for ten hours a day in his garage,
00:29:38.601 --> 00:29:39.622
didn't really teach him anything,
00:29:40.041 --> 00:29:42.223
did not have that kind of guarantee.
00:29:42.723 --> 00:29:44.164
We are here to help and nurture you.
00:29:44.224 --> 00:29:45.286
It's over the shoulder.
00:29:45.306 --> 00:29:46.826
We're tailoring damage to
00:29:46.926 --> 00:29:49.148
you to make you better.
00:29:49.788 --> 00:29:51.730
Like, and the value is just unreal.
00:29:51.769 --> 00:29:51.951
So
00:29:52.070 --> 00:29:54.112
autoappearanceinstitute.com forward
00:29:54.132 --> 00:29:54.491
slash.
00:29:56.249 --> 00:29:56.788
Sound effects.
00:29:57.130 --> 00:29:58.631
Level up to check that out.
00:29:59.531 --> 00:30:03.193
If you are listening to this live,
00:30:03.493 --> 00:30:07.237
not live, new this week, right?
00:30:07.277 --> 00:30:09.439
Like on March tenth when it
00:30:09.479 --> 00:30:11.299
drops or sometime that week
00:30:11.881 --> 00:30:13.481
and you are coming to the
00:30:13.561 --> 00:30:17.265
Northeast Trade Show in New Jersey.
00:30:18.819 --> 00:30:19.421
body techs,
00:30:19.780 --> 00:30:22.323
mostly occasionally a CPDR tech,
00:30:22.343 --> 00:30:23.364
but mostly body techs.
00:30:23.964 --> 00:30:25.726
I will be in the perfect
00:30:25.786 --> 00:30:27.347
pool booth with Mark
00:30:27.387 --> 00:30:29.068
Jackson talking perfect pool.
00:30:29.589 --> 00:30:30.329
We will have some horse
00:30:30.349 --> 00:30:31.550
clamps there for you to check out.
00:30:31.912 --> 00:30:33.573
I believe if I read the map, right,
00:30:33.633 --> 00:30:34.594
we're going to be right
00:30:34.854 --> 00:30:37.896
next to our buddies at Kiko, um,
00:30:39.977 --> 00:30:40.457
Good show.
00:30:40.517 --> 00:30:42.159
Stop by and say hello if
00:30:42.179 --> 00:30:42.858
you're going to be there.
00:30:42.939 --> 00:30:45.101
I'd love to talk, BS, catch up,
00:30:45.480 --> 00:30:46.682
maybe even grab a beer.
00:30:46.741 --> 00:30:47.163
Who knows?
00:30:48.103 --> 00:30:49.605
But anyways, the Northeast Trade Show,
00:30:49.644 --> 00:30:49.984
that is,
00:30:50.365 --> 00:30:51.945
I will be there Friday and Saturday.
00:30:52.406 --> 00:30:53.366
I think it's Friday evening,
00:30:53.627 --> 00:30:54.607
Saturday all day.
00:30:54.749 --> 00:30:55.769
And then I take off Sunday
00:30:55.808 --> 00:30:57.371
morning because I have a
00:30:57.451 --> 00:30:59.231
hot date with my hot wife
00:30:59.771 --> 00:31:02.213
to go see Alton Brown here in Pittsburgh.
00:31:02.494 --> 00:31:03.474
And that's going to be a good show.
00:31:05.037 --> 00:31:06.758
Follow us on social across
00:31:06.798 --> 00:31:09.339
the board at autoappearanceinstitute.com.
00:31:10.623 --> 00:31:11.865
And maybe you should go
00:31:11.924 --> 00:31:13.105
bookmark our website,
00:31:13.666 --> 00:31:15.308
autoappearanceinstitute.com,
00:31:16.290 --> 00:31:17.491
where you can get all of our training,
00:31:17.592 --> 00:31:18.673
get all of our information,
00:31:19.134 --> 00:31:20.375
sign up for the level of
00:31:20.415 --> 00:31:21.897
training with John, right?
00:31:21.917 --> 00:31:22.659
It is all there.
00:31:23.839 --> 00:31:24.381
That is it.
00:31:26.223 --> 00:31:27.826
Show the episode horse clamps.
00:31:28.540 --> 00:31:29.762
Blam, bam.
00:31:29.803 --> 00:31:30.624
Guys, I think that's it.
00:31:30.983 --> 00:31:31.625
Thank you so much for
00:31:31.684 --> 00:31:34.107
listening or watching or both.
00:31:35.369 --> 00:31:35.931
Let me know what you think
00:31:35.951 --> 00:31:36.791
about the horse clamps.
00:31:38.074 --> 00:31:38.875
Keep an eye out if you're
00:31:38.894 --> 00:31:42.459
listening Monday morning on the tenth,
00:31:43.740 --> 00:31:44.261
I think.
00:31:45.252 --> 00:31:46.814
I've got a customer's truck here.
00:31:47.494 --> 00:31:48.515
I don't know what time,
00:31:49.655 --> 00:31:50.757
but if time permits,
00:31:50.876 --> 00:31:51.917
I've got a big old bedside
00:31:51.938 --> 00:31:53.258
smash that we are gonna try
00:31:53.298 --> 00:31:56.601
to do our first live stream repair on.
00:31:57.000 --> 00:31:58.281
Got the stream desk set up.
00:32:00.222 --> 00:32:01.104
We're gonna try to give it a go.
00:32:02.344 --> 00:32:03.663
It may even be tomorrow evening.
00:32:03.703 --> 00:32:05.444
I may come back later in the
00:32:05.525 --> 00:32:06.924
evening to work on that so
00:32:06.944 --> 00:32:07.944
that I can set all of this
00:32:07.984 --> 00:32:09.265
stuff up and stream for you guys.
00:32:09.526 --> 00:32:10.145
But keep an eye out.
00:32:10.445 --> 00:32:11.986
I'm hoping for that to be
00:32:12.425 --> 00:32:13.346
the first live stream.
00:32:14.145 --> 00:32:15.406
Anyways, that is it.
00:32:15.467 --> 00:32:17.686
Number twenty six is in the book.
00:32:19.287 --> 00:32:20.907
Don't focus on social media so much.
00:32:21.208 --> 00:32:22.127
Focus on your website.
00:32:22.647 --> 00:32:22.768
Guys,
00:32:22.788 --> 00:32:25.769
I'll see you or you'll hear me on the
00:32:25.808 --> 00:32:26.469
next episode.
00:32:26.788 --> 00:32:27.048
See you.
